Halden Audio

A scroll-driven launch for a boutique speaker maker, built so a visitor could understand a €6,400 pair of speakers before ever hearing one.

Client

Halden Audio, Bergen

Scope

Art direction, build, motion

Timeline

9 weeks

Launched

March 2026

The brief

Halden builds floorstanding speakers by hand, with eight weeks from order to door. Their old site showed a photo and a price, and nobody could see why it cost that much.

What we did

We mapped the product to the scroll. The cabinet opens, the three drivers separate, and each one explains what it does to the sound. A real-time model carries the page and it still loads in under a second on a phone.

Halden H3 Floorstander product page on a phone

Halden H3 page explaining its three drivers

3.4×

Pre-orders against their last launch

4m 12s

Average time on the product page

0.9s

Median LCP on mobile

“People email us quoting lines from the page. It's the first time our website has done the selling for us.”

Ingrid Solheim

Founder, Halden Audio

Next project

Northbeam Capital →

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