Ember & Oak

A warm, tactile storefront for a design-led candle studio, built around scent and a refill habit.

Client

Ember & Oak, Porto

Scope

Brand site, commerce, refills

Timeline

8 weeks

Launched

October 2025

The brief

Ember & Oak's candles sold well in good shops, but their own site felt like a checkout page. They wanted customers coming back for refills, not only for gifts.

What we did

We built the shop around scent, with an unhurried page for every candle. A refill flow lets a customer reorder in two taps, and a winter set gave the studio a reason to write to its list.

Ember & Oak Cedar and Smoke product page on a phone

+41%

Returning customers

+26%

Average order value

2 taps

To reorder a refill

“Our customers treat the refill reminder like a small ritual now. That was the whole idea, and it worked.”

Maya Okafor

Founder, Ember & Oak

Next project

Halden Audio →

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